Coach Jesse Applebaum is the founder of New Braunfels Basketball Academy, a youth basketball skills clinic and private training program for boys and girls, ages 5-18 who are seeking to become the best player they can be.
As a coach of over 15 years and a father of two boys, Coach Jesse takes great pride in giving back to our community by inspiring and passing on the knowledge of the game to the next wave of basketball players. Coach graduated from The University of Oregon with a Bachelors of Science degree in Finance with a minor in Sports Business and Economics, and worked for the NBA at its headquarters in New York City, organizing youth fitness clinics and team marketing initiatives in its Social Responsibilities department. After moving to Texas, he gained further experience as an exercise and nutrition coach while continuing to coach basketball to players of all ages.
Through NBBA's skills clinics and team practices, we are becoming the premier destination for players looking to prepare for middle and high school basketball and make their next team.
Our goal is to enable these student athletes to receive the highest level training on a regular and affordable basis, to achieve their fullest basketball potential right in the backyard of their hometown.
About
Our Mission
NBBA's mission is to prepare New Braunfels’ next generation of basketball players with the fundamental skills, physical training, and mentality needed to achieve their highest potential on and off the court.
Use these ingredients, even in the hard and uncomfortable times to WIN!
To become the very best you can be. That’s the true prize.
The 4 E's
EFFORT
ENERGY
EMOTION
ENTHUSIAM
EFFORT - You don't just get out what you put in. The WORK you put in creates exponential results, opens doors, and unlocks your potential that was not previously accessible. Good things will happen, but only as much as you try!
ENERGY - We all have it, so tap in and use it for good. Channel those reserves, use your emotion, and embrace the physical and mental challenges ahead. You have your work cut out for you, and now is the time to cut through it with all that you've got.
EMOTION - Defined as: Excited or unusual motion; disturbed movement.
An agitated or aroused, and usually distinctly pleasurable or painful, state of mind directed toward some object; technically, a sensation excited by an idea and directed towards an object, and accompanied by some bodily commotion.
Take that in with a deep breath. When separating the many meanings surrounding the word and reading its true denotation, it becomes clear that we are simply talking about Excited Motion. AKA ENERGY. And when we do so, the word suddenly becomes recognizable as an advantage, a source, and an admirable trait that can be harnessed, directed, and amplified by the one who learns to master it well.
In our sport, we NEED as much ‘bodily commotion’ as possible in order to manifest the physical from the mental. They say basketball is 50% mental, but I can tell you it’s more like 95%. So when it comes to Emotion... Use it! Don't lose it.
ENTHUSIASM - Your goal as a basketball player is simple. Leave the gym every time better than you came in. Every day is different, and you DO NOT always have to be happy, you just have to WANT to be there. When you accomplish the work you set out to do, the results will follow. Then reward yourself for that work, and don't forget to show yourself some LOVE so that you can pass on that love to your teammates - because they're going to pass it right back when you need it most. Remain grateful to be a baller - everyone wishes they were!
TEAMMATES
The physical training, conditioning, and technical skills will - and should be - achieved all by yourself. But the love, relationships, respect, knowledge, experience, and lessons that have gotten you to where you are today and will take you tomorrow, cannot be achieved without them.
TEAMMATES are not just those battling with you on the court - they are siblings, friends, classmates, coworkers, relatives, teachers, coaches, parents... They are what YOU make of them. And they are what you CREATE WITH them.
The Recipe:
Succeed through the vessel of the game, amplified by the power and energy of every body around it.
NEW BRAUNFELS
BASKETBALL ACADEMY
SKILLS
MENTALITY
FAMILY